What falls under the definition of a good meta description or meta title? A description or title provides basic information about a piece of online content. It draws Google users to your website and arouses their curiosity and interest before clicking on the link. With the help of this article, you can explore how to write a meta description for SEO—and a meta title for the same purpose.

What Is a Meta Description or Meta Title?

While the meta description is not considered in the ranking of a website, it is still vital for SEO. The meta description is a highly used HTML tag that falls under the source code of a website to summarise the content of a particular webpage to the viewers before they click on it.

It is the brief statement displayed under the title of a webpage on the search engine. If a meta description is unavailable, a search engine will compile its description based on the search terms it can find on the page or site.

A meta title is a name tag for a web page. Many individuals confuse this with the page title or heading; however, a meta title differs. The title is visible on the main browser tab and informs viewers of the purpose and content of the page. It is crucial for website optimization and is read by search engines.

Example of a Meta Description

Example of a Meta Title

What is the Purpose of a Meta Description / Title?

What Is a Meta Description or Meta Title?

Example of a Meta Description

Tesla (Main Pages)

This meta description is only twenty-two words and precisely 160 characters long. Moreover, it represents the company, its values, its ambitions, and more in a simple and structured sentence.

Typenest (Service Sub Pages)

This is the perfect example of a friendly and active meta description. Not only that but it also adds a call to action to the brand values.

Explaining a complex blog post can be challenging in a few simple words, but The Verge nails it with the help of a descriptive meta title that adheres to the character limit while keeping in mind its main keyword.

Travel Yosemite (Information Pages)

This meta description is brief and straight to the point. It tells the readers exactly what they will find when they click the link. This is great for sites that contain multiple elements.

Travel Yosemite (Information Pages)

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This meta description is brief and straight to the point. It tells the readers exactly what they will find when they click the link. This is great for sites that contain multiple elements.

Meta Title

Below are examples of a few meta titles that are considered very effective and have attained a good CTR.

Descriptive

The meta title attached below is a great example because it openly conveys what the content is about in a descriptive manner, and it is engaging.

Engaging + Delivers Benefits

In this meta title by Best Buy, the writer has used powerful words such as “unbeatable” and “expert” to evoke emotions. It also maintains a 50 to 60-character limit, making it easier for search engines to read. What is more, they have optimizedtheir title by using relevant keywords.

Key Takeaways!

A meta description is a tool for drawing organic attention and clicks.
A meta title is essential for optimization.
Create a meta description relevant to the content, using active voice, and delivering value.
Write a meta title that includes the primary keyword, conveys the main purpose of the page, and is engaging.
Keep the 115 to 160-character limit in mind for a meta description.
For a meta title, mind the 50 to 60-character limit.

Still stuck on how to craft the perfect meta description and title for your new blog post or web page? Let our experienced copywriters do it for you!