How do you hire a content creator via Upwork?

Published By
Alina Olkhovska
Published On
September 1, 2023

Outsourcing content to a freelancer or an agency via Upwork can be a good strategy to start with. However, to make your content production process smooth and efficient, you need to choose the right provider. Here is your step-by-step guide on how to hire a content creator via Upwork.

A step-by-step guide to how to hire a content creator via Upwork

Define the scope of the project and budget

Before you start searching for a content creator, take some time to define what type of content you need, the frequency of creation, and the platforms where you want to share your content. Once you have a clear idea of the scope of your project, set a realistic budget and stick to it when searching for a candidate.

Create a job description

An accurate job description will help you to speed up the process of search and better qualify the candidates. Your job description should include all the details of the project: the type of content you need, the required skills and qualifications, and the level of experience you’re looking for. We also recommend adding information about the payment structure and the expected time commitment. Make sure the job description is clear and concise, and post it on relevant job boards and social media platforms.

Review candidates and choose the most suitable content creator

If you chose to create a job description, then you should have gotten a list of potential candidates who applied to your offer. Review the portfolio and resume of the candidates to determine if they have the necessary skills and experience for your project. You can also schedule interviews or ask for references to help you make a final decision.

It is important to mention that posting a job is not the only way to find a content creator. You can also just search on Upwork for providers manually, whether you are looking for freelancers or a content writing agency, you will find individuals who offer the services according to your needs. Just keep in mind that this includes an additional step: searching for a candidate yourself instead of letting them apply, evaluating, and then choosing the suitable one.

Negotiate the terms and contract

Lastly, after you have found the most suitable content creator for your project, it’s time to negotiate the terms and create a contract. Be clear about the payment structure, deadlines, and expectations so that you do not have any misunderstandings that negatively affect your working process.

How to find the most suitable content creator

When looking to find the most suitable content creator on Upwork, several key steps will help you hire the right person for the job.

Read through profiles, portfolios, and qualifications carefully

As we previously mentioned, the first step in finding the right content creator is to browse through the profiles and portfolios of potential candidates. If content creators apply themselves, take your time to carefully review their applications and proposals. Focus on individuals who demonstrate a strong understanding of your project requirements and who provide detailed information about how they would approach the work.

If you are searching for candidates yourself, carefully read through their work history, qualifications, and portfolio samples to get a sense of their experience and style. Look for candidates who have experience in your industry and who have worked on similar projects in the past and make sure that their portfolio samples align with the type of content you need.

Shortlist content creators with relevant skills and experience

Once you have a list of potential candidates, narrow it down to those who have the most relevant skills and experience and a proven track record of creating high-quality content that aligns with your needs. That way it will be easier to narrow down candidates even more and choose the most suitable provider later.

Interview candidates

Before making a final decision, interview your top candidates by asking questions about their experience, approach, and process. Pay close attention not only to their writing skills but also to how they communicate, follow instructions, and listen to your feedback, as you want to make sure you can effectively collaborate with them throughout your content creation process.

Choose a Final Candidate

After reviewing all of the candidates, choose the one that best meets your needs and who you feel is the best fit for your project. Once you make your decision, communicate your expectations clearly and set clear deadlines to ensure that the project stays on track.

Making a candidate an offer

When making an offer to a content creator, it is important to include all the necessary details to ensure a clear and fair agreement.

Firstly, as previously discussed, you need to agree on the project’s scope and state the amount you are willing to pay per project or per milestone to the content creator. This agreement may involve negotiating the price and addressing any specific requirements for the project. After agreeing on the overall scope, we recommend breaking the project down into smaller milestones and specifying how many hours the content creator needs to complete it per month or per week. This way, you can monitor progress and provide timely feedback, which the content creation partner can use to deliver the final result that meets your expectations.

Once you have agreed on the project details, payment, and milestones, it is time to put everything in writing and create a formal offer. This offer should include all the details you agreed upon, including the project scope, payment amount and schedule, and any specific conditions or milestones. You may also want to include a timeline for the project, as well as any other relevant details, such as deadlines or required deliverables. Finally, when both parties are ready, sign the contract, just be sure to review the contract carefully with the content creator and make any necessary revisions before signing it.

After the contract is signed, you’re all set! Before you embark on your successful partnership, let us tell you about a few more features and processes you may need when hiring a contract creator on Upwork.

How to approve the work or request edits

When you hire a freelancer on Upwork, you can use the Work Diary or the Upwork Messages tool to communicate with the freelancer about the work they are doing for you. Once the freelancer has submitted the work, you have the option to either approve the work or request edits. If you approve the work, the freelancer will be paid for the hours they logged on the Work Diary and if you request edits, they will have an opportunity to make the requested changes and resubmit the work for your approval.

Continuing or ending contracts

If you are satisfied with the provider’s work, you can continue the contract by keeping it open and continuing to work further with them. However, if you no longer need the freelancer’s services, you can end the contract by clicking the “End Contract” button in the Upwork Messages tool. Also, when you end a contract, you will have the option to leave feedback for the freelancer, and the freelancer will be paid for any hours they logged on the Work Diary up until the contract ended.

Leaving feedback after you hire on Upwork

Finally, after you end a contract on Upwork, you will have the opportunity to leave feedback for the chosen provider to help other clients decide whether to hire them. You can leave a star rating and a written review, and you can choose whether to make the feedback public or private. While public feedback will be visible on the freelancer’s profile, private feedback will only be shown to the freelancer and Upwork.