How we helped a Swiss lawyer search engine become a high-ranking thought leader in their niche

Get Your Lawyer approached us with the task of creating German-speaking legal content about certain niches that would rank high and generate new leads for them.

The Challenge

The client has their own in-house SEO experts who definitely know what they are doing. They were looking for a content execution partner to help them with the following:

  • Creating content that can rank high and generate leads
  • Fact-checking legal aspects specific to Switzerland
  • Handling most of the work without requiring too much involvement from the client.

One challenge we faced was ensuring that we got the legal aspects right for Switzerland without involving an expensive lawyer.

The Solution

The client wanted to expand their domain authority in specific areas. We agreed to focus on divorce as the main topic, followed by construction and inheritance law. The client’s SEO specialists presented us with a list of topics, and together we created briefing documents to ensure excellent results.

Our approach included the following steps:

1) We assembled a team of writers and editors with expertise in similar fields.

2) We conducted an intensive briefing with all stakeholders to ensure excellent quality.

3) We identified a lead editor with a legal studies background who ensured that all texts were technically correct.

4) We provided the documents to the client in a standardized format.

5) Finally, we measured the success of the project and made necessary optimizations.

Our QA team ensured that all requirements were met for each individual text.

The Results

1)  Get your Lawyer received 120 articles in 10 different languages.

2) The client appreciated working with a single entity that handled the coordination of writers and editors, allowing them to focus on their core business.

3) 88% of our 120 articles rank first on Google, making Get Your Lawyer a top leader in the industry.