How we got a multinational job platform to rank on page #1 in Google in multiple languages

A multinational company approached us with a challenge: to create content that would outrank their local competition and integrate into their system. Our experts delivered a solution that exceeded expectations, improving search engine rankings and streamlining the content creation process. Ready to take your business to the next level? Let us show you how.

The Challenge

The client is a global job marketplace operating in over 50 countries with a goal to achieve top search engine rankings in 15 selected markets. They chose The Happy Beavers as their partner because they wanted to create several hundred texts per week in different markets that would rank better than their competitors, without having to coordinate a large number of freelancers. They wanted to focus on working with a partner who could solve these problems for them.

The Solution

The client already has its own SEO specialists, so they came to us with specific markets and keywords in mind. Our task was to create content that would outrank the competition and achieve a top ranking on page 1 of Google.

To start, our HR department assembled a team of experienced writers and editors for the target languages. The topics didn’t require specialized knowledge, but writing skills and the ability to quickly research new topics were essential, so we sought out writers with experience in research. In total, we had approximately 200 linguists working on the project, spanning across 15 languages.

Next, we established a workflow in our app that consisted of the following steps:

  1. The customer places an order through their own tool.
  2. The order is transferred semi-automatically into our system.
  3. Our internal algorithm selects suitable writers and editors based on their skills and availability.
  4. Writers and editors, if applicable, accept the job in our app, complete it, and upload the result to our tool.
  5. Our project manager conducts a standardized quality control and, if necessary, provides correction orders to the writer.
  6. The final article is uploaded into the client’s system through a custom-built app that formats the files to the client’s specifications using python.

We produced a maximum of 650 blog articles per week in 15 different languages, each of which was approximately 1500 words long. The languages included German, Swedish, French, Italian, Japanese, as well as other, more regional languages like Flemish and regional variations such as Mexican Spanish.

The texts were targeted towards job seekers and employers, offering tips on how to hire the right professionals. As a result, our high-quality blog content often ranked highly. Here are a few examples from the Swedish market, which was new to our client in terms of SEO at the beginning of the project:

  • We have produced a total of 75 articles for this market.
  • 84% of the articles rank on the first page of Google.
  • 34% of the articles rank in the top three results on Google.

The Results

  • Throughout the project, we authored over 5,000 articles in 15 languages.
  • The client appreciated working with a single entity that handled the coordination of writers and editors, allowing them to focus on their core business.
  • Our articles rank on the first page of Google in the majority of cases, often even occupying the top spot, across all languages.