The client is a global job marketplace operating in over 50 countries with a goal to achieve top search engine rankings in 15 selected markets. They chose The Happy Beavers as their partner because they wanted to create several hundred texts per week in different markets that would rank better than their competitors, without having to coordinate a large number of freelancers. They wanted to focus on working with a partner who could solve these problems for them.
The client already has its own SEO specialists, so they came to us with specific markets and keywords in mind. Our task was to create content that would outrank the competition and achieve a top ranking on page 1 of Google.
To start, our HR department assembled a team of experienced writers and editors for the target languages. The topics didn’t require specialized knowledge, but writing skills and the ability to quickly research new topics were essential, so we sought out writers with experience in research. In total, we had approximately 200 linguists working on the project, spanning across 15 languages.
Next, we established a workflow in our app that consisted of the following steps:
We produced a maximum of 650 blog articles per week in 15 different languages, each of which was approximately 1500 words long. The languages included German, Swedish, French, Italian, Japanese, as well as other, more regional languages like Flemish and regional variations such as Mexican Spanish.
The texts were targeted towards job seekers and employers, offering tips on how to hire the right professionals. As a result, our high-quality blog content often ranked highly. Here are a few examples from the Swedish market, which was new to our client in terms of SEO at the beginning of the project: